Abbie is Associate Research Director at Research in Finance and project lead on RiF’s market leading investment trust report (UKITS). She has a deep understanding of the sector, working with and advising many of the asset managers and company boards. Abbie has had a wide and varied career across a range of industries, sectors and methodologies, previously having worked for Future Thinking and Savanta. She is highly skilled at structuring and running Qualitative research projects that aim to understand human behaviour and its effect on people’s perceptions and decision making, with a particular interest in applying these skills to understanding the motivations behind investing behaviours.